{"id":11060,"date":"2018-10-16T12:49:02","date_gmt":"2018-10-16T12:49:02","guid":{"rendered":"https:\/\/dna325.com\/?p=11060"},"modified":"2025-07-25T08:18:56","modified_gmt":"2025-07-25T08:18:56","slug":"how-to-use-facebook-to-recruit-top-talent","status":"publish","type":"post","link":"https:\/\/dna325.com\/blog\/how-to-use-facebook-to-recruit-top-talent\/","title":{"rendered":"How To Use Facebook To Recruit Top Talent"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Being the largest social network in the world with over 1 billion users (!!!), Facebook can be a perfect place for finding and reaching out to true talents, interesting to employers from the professional perspective. Indeed, on FB, as opposed to LinkedIn, for example, people aren\u2019t limited with the focus on sharing professional achievements. They post photos from their everyday life, share their interests, present their friends, family, and partners. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quite a logical conclusion is in place: Facebook makes recruiters\u2019 job significantly painless, allowing to indicate what really motivates a certain person, define their level of knowledge in the niche and some personal qualities principally important for holding a particular vacant position. In this feature, you will find out how to find candidates for the required position on Facebook and learn some nuances of formulating work offers in personal messages. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11061 size-full\" src=\"https:\/\/dna325.com\/blog\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dna325.com\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018.png\" alt=\"\" width=\"820\" height=\"312\" data-srcset=\"https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018.png 820w, https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-300x114.png 300w, https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-768x292.png 768w\" data-sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5 tips to become the best recruiter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, these are the 5 best ever recommendations on <\/span><span style=\"font-weight: 400;\">social media recruiting<\/span><span style=\"font-weight: 400;\"> in our opinion, which will help you find truly talented candidates among millions of profiles on Facebook. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Use \u2018smart\u2019 searching tools <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Searching for candidates among more than a billion of Facebook users is a difficult task from the get-go. In order to facilitate the procedure, you can employ the following tools.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Graph search. <\/b><span style=\"font-weight: 400;\">Graph search is a \u2018smart\u2019 Facebook search for English-speaking users that can effortlessly find you people fitting your most narrowly-focused requests. Thus, you can enter something like: <\/span><\/li>\n<\/ol>\n<p><b><i>People who graduated Harvard University and work at Microsoft<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">and &#8211; voila, you get a worked out list of fitting candidates. You can additionally use <\/span><a href=\"http:\/\/graph.tips\/beta\/\"><span style=\"font-weight: 400;\">graph.tips<\/span><\/a><span style=\"font-weight: 400;\"> to become more confident in working with this tool. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Xray search with Boolean technique.<\/b><span style=\"font-weight: 400;\"> X-Ray search is a no less popular, but more complex way to look for candidates\u2019 profiles, which is being implemented with the help of Boolean operators. For instance, if you enter \u2018.NET developer New York\u2019, you will probably get a bunch of useless results. There are special operators for more precise search by custom parameters in Google:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AND \u2014 will help you view only the pages with all required keywords;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">OR \u2014 allows covering categories that are identical in nature, but are called differently;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab-\u00bb \u2014 helps to exclude unwanted words or phrases from the search;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">() \u2014 allows grouping parts of a request and prioritizing it;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab\u00bb \u2014 used for searching exact phrases;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">site: \u2014 for search on a certain website;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">intitle: \u2014 for search only in titles and headings \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">filetype: \u2014 for search by files of a certain format.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In such a manner, if you are looking for .NET developers\u2019 from New York profiles in Facebook, you just need to define a number competencies your candidate should possess, define their location (optionally), and enter the right request in the Google search. For example, if you are looking for a .NET developer with SQL knowledge in New York, the proper request would look the following way: <\/span><\/p>\n<p><b><i>site:facebook.com (&#8220;dotnet developer&#8221; OR &#8220;.net developer&#8221;)(&#8220;SQL&#8221;)(&#8220;new york&#8221; OR &#8220;NY&#8221;)<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it, you get links to FB profiles of all the fitting candidates!<\/span><\/p>\n<h5><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-11063 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/dna325.com\/blog\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dna325.com\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-1.png\" alt=\"\" width=\"820\" height=\"312\" data-srcset=\"https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-1.png 820w, https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-1-300x114.png 300w, https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-1-768x292.png 768w\" data-sizes=\"(max-width: 820px) 100vw, 820px\" \/>Stay socially active in your own profile<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Your own profile should stay active and viewed by at least a hundred people daily. For that, we recommend taking part in discussions, subscribing to public pages with topics interesting to your TA, and regularly post new stuff on your page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, the key to your social media success can be regular viral content posts &#8211; the content, which users distribute online themselves. According to <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Jonah_Berger\"><span style=\"font-weight: 400;\">Jonah Berger<\/span><\/a><span style=\"font-weight: 400;\">, it can be posts that are unique in some way, have a certain practical value (from a cheering-up nature to the demonstration of useful tips), and are directly associated with most people from your TA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following this strategy, you will attract many new visitors to your page, among which there might be great candidates for your opening (make it visible, by the way, e.g., attach the announcement post at the top of your newsfeed). <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Publish the opening description in Facebook Careers<\/span><\/h5>\n<p><a href=\"https:\/\/www.facebook.com\/careers\/\"><span style=\"font-weight: 400;\">Facebook Careers<\/span><\/a><span style=\"font-weight: 400;\"> is a relatively new tool (released at the beginning of 2017) that helps to post and promote opening description announcements. There is a \u2018<\/span><span style=\"font-weight: 400;\">Jobs<\/span><span style=\"font-weight: 400;\">\u2019 tab on the page of your company (if it has a \u2018Business Page\u2019 status). This allows candidates to see the opening in their newsfeed (or in the newsfeed of the Facebook <\/span><span style=\"font-weight: 400;\">Careers <\/span><span style=\"font-weight: 400;\">community). An attracted social network user can simply push \u2018Apply now\u2019 and provide their feedback. The messages of candidates are available to read in your messenger. <\/span><\/p>\n<h5><img decoding=\"async\" class=\"alignnone wp-image-11064 size-full\" src=\"https:\/\/dna325.com\/blog\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dna325.com\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-2.png\" alt=\"\" width=\"820\" height=\"312\" data-srcset=\"https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-2.png 820w, https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-2-300x114.png 300w, https:\/\/dna325.com\/blog\/wp-content\/uploads\/2018\/10\/Top-Ukrainian-Startups-2018-2-768x292.png 768w\" data-sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h5>\n<h5><span style=\"font-weight: 400;\">Use Facebook Ads<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">According to the experience of many other <\/span><span style=\"font-weight: 400;\">recruiting <\/span><span style=\"font-weight: 400;\">specialists, job boards (including FB) are replenished with thousands of new announcements each day. To keep your announcement in the top, you can employ <\/span><span style=\"font-weight: 400;\">Facebook<\/span> <span style=\"font-weight: 400;\">ads. <\/span><span style=\"font-weight: 400;\">This approach will, among other things, help attract the attention of inactive Facebook users that will see your offer in their newsfeed, being covered by your TA requirements. To increase the efficiency of your work, we\u2019d recommend considering <\/span><span style=\"font-weight: 400;\">targeting<\/span><span style=\"font-weight: 400;\"> via such tools as <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531\"><span style=\"font-weight: 400;\">lookalike audience<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/341425252616329\"><span style=\"font-weight: 400;\">custom audience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Prepare to interview<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">To describe your opening as vividly and profitably as possible is usually a responsibility of copywriters. If it\u2019s your task to compose a letter for a potential candidate, however, here are some tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create an individual approach<\/b><span style=\"font-weight: 400;\">. People from one niche communicate with each other. So an identical <\/span><span style=\"font-weight: 400;\">engagement<\/span><span style=\"font-weight: 400;\"> method used on two people that might know each other means risking to leave a negative impression of your company;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Stay concise<\/b><span style=\"font-weight: 400;\">. Until a candidate answers \u2018yes\u2019 and gets interested in your offer, there\u2019s no use in providing any technical references or detailed history of your business;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Don\u2019t complain about past workers. <\/b><span style=\"font-weight: 400;\">First of all,<\/span> <span style=\"font-weight: 400;\">it\u2019s simply unethical. Secondly, you may risk forming an impression that you blame your employees in all your problems, which will put off anyone regarding your opening;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Write simply. <\/b><span style=\"font-weight: 400;\">Special phrases that you wouldn&#8217;t really use in real life are unnecessary. A concise, but utterly informative text &#8211; that\u2019s the thing you need! <\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Summary<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">We hope our tips will help you become more productive in your searches for talents in the social environment of Facebook. If you want to dedicate the procedure of search to real professionals and, thus, save your time and efforts, <\/span><a href=\"https:\/\/dna325.com\/contacts.html\"><span style=\"font-weight: 400;\">you can do it together with the passionate brains<\/span><\/a><span style=\"font-weight: 400;\"> from the <\/span><span style=\"font-weight: 400;\">DNA325 recruitment<\/span><span style=\"font-weight: 400;\"> agency. Our experts will gather the most impressive CVs of candidates from <\/span><span style=\"font-weight: 400;\">Ukraine<\/span><span style=\"font-weight: 400;\">. All that\u2019s left for you to do is make a final decision whether to employ the found candidates. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being the largest social network in the world with over 1 billion users (!!!), Facebook can be a perfect place for finding and reaching out&#8230;<\/p>\n","protected":false},"author":7,"featured_media":11066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"class_list":["post-11060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/posts\/11060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/comments?post=11060"}],"version-history":[{"count":2,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/posts\/11060\/revisions"}],"predecessor-version":[{"id":13610,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/posts\/11060\/revisions\/13610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/media\/11066"}],"wp:attachment":[{"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/media?parent=11060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/categories?post=11060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dna325.com\/blog\/wp-json\/wp\/v2\/tags?post=11060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}