{"id":10716,"date":"2017-07-26T00:00:00","date_gmt":"2017-07-26T00:00:00","guid":{"rendered":"http:\/\/dna325.com\/?p=10716"},"modified":"2020-09-16T12:42:39","modified_gmt":"2020-09-16T12:42:39","slug":"brand-building-facebook-get-likes","status":"publish","type":"post","link":"https:\/\/dna325.com\/blog\/brand-building-facebook-get-likes\/","title":{"rendered":"Brand Building in Facebook: How to Get More Likes"},"content":{"rendered":"

There is no need to explain why Facebook community engagement is good for your brand. It promotes the emergence of brand awareness and attracts loyal customers. When it comes to the brand page on Facebook, it is important to understand that it is not so much the number of likes that is important here, but the quality of the community formed by it. People will return to your page not because it has many likes, but because it has great content. The user should be interested, feel the value of the proposed information. To promote a brand on Facebook it is necessary to equally have common sense, understand the principle of how Facebook ranks pages, and use page monitoring tools to find out the interests of the target audience. Let us consider the steps for your brand promotion on Facebook.<\/span><\/p>\n

Fill out the Information on the Facebook Page<\/b><\/h2>\n

At the first setout, when the user first sees your page, and in the future, your brand\u2019s image and description will always be in plain view on the page. Therefore, it is so important they\u2019re flawless. They should be engaging and, at the same time, clearly disclose the philosophy of the brand. Also, select category\/subcategory of the page to get more reach, as well as your website link, contacts, and operation hours (if they\u2019re really necessary). It will help people easily find your page as the Facebook search will see what your company does and who can be interested in it.<\/span><\/p>\n

Post Awesome Content<\/b><\/h2>\n

Content is one of the key components of effective marketing in social networks. It produces the impression of the group on Facebook and the brand as a whole. Entertaining and engaging users is good even for reach, as Facebook uses a specific Edgerank algorithm to show the most popular content that you liked in your friends\u2019 news feed. <\/span><\/p>\n

It is also essential to use data-driven tools to discover what topics are of your target audience interests and build your content strategy. It helps to define what tags are the best for your brand\u2019s reach and what can be best shared with your clients.<\/span><\/p>\n

Do it Regularly<\/b><\/h2>\n

If the page does not have relevant and fresh content, users will not have to stay there for long. If you do not want your page became ignored and forgotten, then add new content regularly. Actually, it is still a question how often should you do so (it depends on your brand, business goals, and the other contexts), but still it is recommended to do it at least 3 times a week, or even every day.<\/span><\/p>\n

The time in which you put the content on the page is important too. Whether you post your content at the hours of activity of your clientele defines how likely they will see your post and when they could share it with friends. In order to determine the most optimal time, you can use Facebook Page Insights (Insights > Posts > When Your Fans are Online). Try to spread the content exactly when your customers are online and the probability that they will see your post will increase, as well as the probability of the fact they will recommend it to their friends immediately. Facebook Page Insights, as well as free analytics tools, such as LikeAlyzer, also contain many other useful metrics of the performance of the page, that will help to understand better what is driving your engagement and, thus, the likes and how to adjust your content for more ROI.<\/span><\/p>\n

Let Existing Fans Know About the Page<\/b><\/h2>\n

If one has a brand, sure he\/she already has a community of employees, current customers, business partners, etc. In other words, these people are easy to reach and turn into loyal clients. They are your first advocates, who will share your content and promote it with likes and engagement. So it won\u2019t be undue to send them invitations or, for example, an e-mail, in which you ask them to contribute to the development of your brand community. <\/span><\/p>\n